Founder case study / Apparel + brand

DIVI.
Product to brand.

Ali founded DIVI and led the business across apparel design, sourcing, buying, brand direction, photography, ecommerce and campaigns.

PROJECT BOOK 05AH / 001

Founder-led apparel

DIVI

Product to brand.
Founder · product design · brand directionProduct design · sourcing · photography · ecommerce

product / image / commerce →

DIVI project image: divi hold me tight social campaign jpg
01 / The product goal

Design the sweatshirt I wanted to wear.

Original apparel design · photography · brand direction

0108

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