Ali HillProject Books

Project Book / 03

FRIDAE

A flexible identity and packaging world built for an independently owned frozen-yogurt brand.

ALI HILL / PROJECT BOOKAH / 004

Brand world · identity · typography · packaging · creative production

FRIDAE

Role
Brand direction · identity design · packaging · production

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FRIDAE wordmark pressed into a creamy frozen-yogurt texture.
Credits · Creative direction + identity/packaging design · Ali Hill
Opening image / 01

A flexible identity and packaging world built for an independently owned frozen-yogurt brand.